http://pharmaweblog.com/blog/2007/04/13/exubera-lessons/ Pharmaceutical and biotech science and business Thu, 28 Aug 2008 19:56:29 +0000 http://wordpress.org/?v=2.0.2 http://pharmaweblog.com/blog/2007/04/13/exubera-lessons/#comment-92 Fri, 19 Oct 2007 17:09:47 +0000 http://pharmaweblog.com/blog/2007/04/13/exubera-lessons/#comment-92 [...] In April 2007, I waxed philosophic as Exubera was hanging on by a thread: Recognize in yourself your reluctance to change your opinion as evidence mounts to the contrary; the strength of your unwillingness to change your mind is proportional to the strength of your held opinion.  This is hardly a novel insight, as published evidence supporting it dates to at least the 1950’s.  In behavioral circles, it’s known as attitude strength, or as I like to call it, stubborness.  You might not be able to overcome your stubborness, but you might be more willing to hedge your bets if you can admit to it. [...] […] In April 2007, I waxed philosophic as Exubera was hanging on by a thread: Recognize in yourself your reluctance to change your opinion as evidence mounts to the contrary; the strength of your unwillingness to change your mind is proportional to the strength of your held opinion.  This is hardly a novel insight, as published evidence supporting it dates to at least the 1950’s.  In behavioral circles, it’s known as attitude strength, or as I like to call it, stubborness.  You might not be able to overcome your stubborness, but you might be more willing to hedge your bets if you can admit to it. […]

]]> http://pharmaweblog.com/blog/2007/04/13/exubera-lessons/#comment-93 Fri, 19 Oct 2007 17:09:47 +0000 http://pharmaweblog.com/blog/2007/04/13/exubera-lessons/#comment-93 [...] In April 2007, I waxed philosophic as Exubera was hanging on by a thread: Recognize in yourself your reluctance to change your opinion as evidence mounts to the contrary; the strength of your unwillingness to change your mind is proportional to the strength of your held opinion.  This is hardly a novel insight, as published evidence supporting it dates to at least the 1950’s.  In behavioral circles, it’s known as attitude strength, or as I like to call it, stubborness.  You might not be able to overcome your stubborness, but you might be more willing to hedge your bets if you can admit to it. [...] […] In April 2007, I waxed philosophic as Exubera was hanging on by a thread: Recognize in yourself your reluctance to change your opinion as evidence mounts to the contrary; the strength of your unwillingness to change your mind is proportional to the strength of your held opinion.  This is hardly a novel insight, as published evidence supporting it dates to at least the 1950’s.  In behavioral circles, it’s known as attitude strength, or as I like to call it, stubborness.  You might not be able to overcome your stubborness, but you might be more willing to hedge your bets if you can admit to it. […]

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